What we do

We are a certification label that allows farmers that are making the transition to organic agriculture to market their produce with respect to the fact that harmful cultivation methods are no-longer used, and that the produce reflects a 'semi-organic' state.

This is beneficial to the consumer unable to afford high-end organic produce, and beneficial to the farmer who is in the 'organic-transition' period yet suffering from non-organic prices.

Until now, no outright 'semi-organic' offering has existed in the food market. We are making that change.

Benefits for farmers:

• Distribution of premium pricing down from retailer to farmer 
• Increased financial stability for farms during the transition period 

Benefits for consumers:

• Affordable alternative to fully organic products
• Encourages transition to fully organic agriculture

Our business model, unlike other certification schemes, does not charge farmers. Rather, we take a small proportion of the price premium achieved through our label, from the final retail price of the produce. Farmers subscribe free of any charge - no strings attached - and can benefit from the rewards of Pre-O price premiums.

Pricing Model:

• Farmers - 40 % of price premium
• Retailers - 40% of price premium
• Pre-O     -  20% of price premium