What we do

We are a certification label that allows farmers that are making the transition to organic agriculture to market their produce with respect to the fact that harmful cultivation methods are no-longer used, and that the produce reflects a 'semi-organic' state.

This is beneficial to the consumer unable to afford high-end organic produce, and beneficial to the farmer who is in the 'organic-transition' period yet suffering from non-organic prices.

Until now, no outright 'semi-organic' offering has existed in the food market. We are making that change.

Benefits for farmers:

• Distribution of premium pricing down from retailer to farmer 
• Increased financial stability for farms during the transition period 

Benefits for consumers:

• Affordable alternative to fully organic products
• Encourages transition to fully organic consumption

Benefits for the planet:

• Encouraging farmers to convert to organic agriculture means more sustainable farming
• Good treatment of our soils and ecosystems critical to combatting climate change

Our revolutionary business model, unlike other agricultural certification schemes, does not charge farmers. Farmers subscribe free of any charge - no strings attached - and can benefit from the rewards of Pre-O© price premiums.

Having trouble understanding how Pre-O© works? Click here

Who's in our team? Click here